Fairtrade city

In May 2011, the city council decided that Jena should strive for the title of "Fairtrade City". The city wanted to set an example for fair world trade, for humane working and living conditions in the countries of the South and against exploitative child labor. The title is awarded by Fairtrade Deutschland e. V. to cities that are committed to fair trade. After fulfilling all the criteria, Jena was awarded the title of 100th "Fairtrade City".

The ceremonial presentation of the title took place on 20.10.2012 in Jena's town hall with information stands, a supporting program and organic fair trade catering. Young people from Jena's twin city San Marcos in Nicaragua and many helpers and fellow campaigners, who had supported and accompanied the path to becoming a "Fairtrade City" with great commitment, organized the ceremony in the town hall hall.

The title must be renewed every two years and Jena has always succeeded in doing so. On 20.10.2022, Jena has already been a Fairtrade city for 10 years. In 2024 it was time again. The title, which is only valid for two years, had to be defended again. This was achieved as a result of various projects and Jena can hold the title for another two years. The next title renewal is due in 2026.

Fairtrade city criteria

In order to become and remain a Fairtrade City, the city of Jena had to fulfillfive criteria:

1. The municipality adopts a council resolution to support fair trade. Fairtrade coffee and another fairtrade product are served at all meetings of the city council and committees as well as in the mayor's office.
2. A steering group is formed to coordinate local activities on the way to becoming a Fairtrade Town and beyond.
3. At least two different fair trade products are offered in local retail stores and florists as well as in cafés and restaurants.
4. Public institutions such as schools, associations and church/faith communities implement information and educational activities on fair trade and offer fair trade products.
5. The steering group carries out public relations work on Fairtrade activities in the municipality. The local media report on local events.